‘Fashion stationery’ chain kikki.K has made a big impact in Australia. And recently, with opportunities beckoning overseas, the company has successfully moved into offshore markets too.
As the business gained traction in the marketplace, its senior management team realised the importance of making sure its IT system was able to support a growing and evolving organisation. Founder Kristina Karlsson and CEO Paul Lacy were united in their focus.
“With so many new stores opening, it was important for us to choose a foolproof, low-maintenance retail management system that would grow with us.”
Retail Directions provided a single platform to assist in managing retail functions in all areas of the company. This gave the kikki.K team the ability to capitalise fully on the benefits stemming from its ease of use, low operating costs, and dynamic scalability.
Perhaps most critically, the inherent reliability of Retail Directions’ Platform allowed kikki.K’s management to focus on business expansion rather than IT.
The result: a fast-growing chain with stores throughout Australia and in overseas markets, all running on a single system. The business has quadrupled in size since the Retail Directions Platform was deployed in 2008.
What’s more, other major stationary chains have joined kikki.K in deploying our Platform – Retail Directions has the fashion stationary niche in Australia wrapped up.
Kristina and Paul are excited about the future of kikki.K, and confident they have an IT system that can support their business ambitions.
“Having a system that not only has all the functionality we need now and into the future, but that is so robust and reliable, has made a huge, positive impact on the way we run our business.”
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