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Client Story + Press Release

How Cotton On is Winning the CX Game

February 20, 2019

Elevating the customer experience (CX) remains a hot topic for retailers in 2019, with many investing in a range of CX programs and tools to keep up with the digitally-empowered consumer across all channels. One prominent retailer leading the way in this domain is the Cotton On Group. Last year it launched ‘Perks’ – a […]

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Perspective + Strategy

The Retail Apocalypse Myth

December 2, 2018

Fear, Uncertainty, and Doubt (aka FUD), the infamous sales and marketing technique, has become even more common in our digital age. So, when retailers find themselves exposed to a barrage of scary information about the impending retail apocalypse, they should be wary – someone is definitely trying to sell them something.

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Perspective + Technology

Artificial Intelligence – The Good, The Bad, and The Ugly

October 14, 2018

In 2018, you just can’t hide from the media frenzy around Artificial Intelligence. At the same time, just about every software application with semi-advanced algorithmic capabilities now claims to include AI. In all the hype, a common misunderstanding about the technology prevails.

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Our Team + Perspective

London’s best in-store experiences

August 7, 2018

This year, London got a real summer for a change, and I was lucky enough to be there to represent Retail Directions at a fashion-technology event and adventure through iconic fashion districts to discover the latest retail trends the city has to offer.

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Perspective + Business

The 100-year Honeymoon is Over

July 9, 2018

Until a few years ago, Australia’s supermarkets enjoyed a century of trading nirvana, isolated from operationally excellent global competitors. Fortunately for shoppers, Aldi and Costo arrived down under and shook up the cosy system.

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Our Team + Perspective

The mirage of the super-network

May 28, 2018

As our dependence on digital connectivity grows, we become increasingly vulnerable to unexpected and uncontrollable events that could make the systems we rely on so heavily unusable.

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Our Team + Perspective

Data breach – be aware and prepare

May 24, 2018

Organisations that ignore their obligations under the Australian Privacy Act and poorly manage personally identifiable (customer) data can no longer hope to survive by hiding in the shadows.

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Our Team + Perspective

Why some things don’t sell online

May 22, 2018

As prolific as online shopping has become, some things just don’t sell online. This immediately creates a spectrum, explaining why some products are harder to sell digitally than others.

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Our Team + Perspective

How to play the retail game

May 22, 2018

Ensuring employees are engaged in the challenging retail environment is not easy, yet it is so fundamental to success. This is where games come in.

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